The album makes its money on its third and fourth tracks, "Sails" and "True Loves," respectively. The synthesizer influence is heavy across Hooray For Earth's sound, positing the band as a product of the recent trend towards embracing such a sound. Bands like Yeasayer, Passion Pit, and Neon Indian have made this burgeoning sound an affable venture, yet Hooray For Earth brilliantly put their own, unique spin on things, thus allowing them to standout in a somewhat saturated music scene.
Sure, you could argue that the last thing we need is another Animal Collective-inspired indie/electronic clone, yet Hooray For Earth is able to take those elements of what makes AnCo so popular and tweak them for their own benefit. There's thumping, ever-building drums layered over relentless-yet-gloomy synths, all joined by bombastic, declarative choruses throughout Hooray For Earth's style of music. True Loves packs a rather relentless 40 minutes throughout its ten songs, making it difficult to not at least notice one or two songs as being immensely enjoyable.
True Loves is out 6/7 via Dovecote. Tracklist is as follows:
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01 Realize It's Not the Sun
02 Last Minute
04 True Loves
07 No Love
08 Bring Us Closer Together
09 Pulling Back
10 Black Trees
Please to enjoy the video for "True Loves," as well as a live performance of "Sails" from this past March: