Scottsdale's premiere PGA golf tournament has a new name, and it won't do much to help the tournament's unsavory image among golf's elite.
The Phoenix Open -- or the FBR Open, as it's been known since 2004 -- is often criticized by the PGA's most pompous linisters.
Many, including the philandering Tiger Woods, say the 16th "party hole," where fans scream, yell, drink, and basically act like they're at a ZZ Top concert, takes away from the tradition of class and manners often associated with golf.
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The tournament's new isn't going change any minds.
In an announcement this afternoon, tournament officials said that starting next year the tournament will be called: "The Waste Management Open."
Yes, that's correct -- the historic golf tournament that draws more spectators than any other event on the PGA tour, and is held in ritzy Scottsdale, is now named after a company where most employees spend the majority of their day elbow-deep in dumpster juice.
Tiger Woods is nailin' cocktail waitresses, and now this? How trashy is this sport gonna get (badop-ching)?