George Lindell, the Valley's latest "Internet sensation," is officially Internet (ahem) famous.
He recently gave an enthusiastic (to say the least) account of a car wreck for a local TV station that has made the rounds on the Internet, and introduced the world to a new catch phrase: "reality hits you hard, bro."
See some of the video below.
He now has a Facebook "fan" page and is selling T-shirts quoting his catch phrase.
In honor of his new-found Internet fame, Lindell will be the star of our You Write the Caption contest this week.
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You Write the Caption's pretty self-explanatory. Here's how you play: we show you a picture, like the above photo of George Lindell going berserk while describing a car accident.
You -- in the comment section of this post -- then write what you think would be an appropriate caption for the photo.
On Monday, we'll announce the top-five reader captions and put them to a vote. The winner will receive a pay-your-own-way trip to the historic New Times building, a firm handshake, and a lukewarm glass of municipal Phoenix tap water.
Do your worst, New Times readers -- and let's try to keep things somewhat polite.