Gerardo Higginson Leaving Phoenix Mayor Phil Gordon's Office; Senior Aide Taking Job at Univision
Gerardo Higginson, a senior aide to Phoenix Mayor Phil Gordon, is heading back to his broadcasting roots.
After about seven years of working for Gordon as a liaison to the Latino, immigrant and minority communities, and Spanish-language media, Higginson accepted a job as the Community Relations and Public Affairs Director for Univision and TeleFutura Arizona.
Before he started working for the City of Phoenix in 2002 as a public-information officer, he was a reporter and news anchor for Telemundo Arizona, worked for Quepasa.com, and had a column in La Voz.
Higginson starts his new gig on January 3.
And it's not a bad move considering that Univision, a Spanish-language television network, has earned top ratings, beating out big English-language stations earlier this year.
USA Today reported, "Univision was the most popular network among television viewers aged 18 to 49 years old (in September), the first time a Spanish-language station has beaten English stations in this key demographic in the United States."
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you'll never miss Phoenix New Times' biggest stories.