We were betrayed...
For the last two weeks, the PR department for the Scottsdale-based domain provider Go daddy has been sending out press releases with images of body parts of this year's "Go Daddy Girl."
We played along -- we helped Go Daddy hype the ad with a series of blog posts, in which we commented on how hot this year's girl looked based on the faceless photos distributed by the company.
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So, as you may imagine, we threw up in our mouths a little bit when the ad ran during yesterday's game and the new "girl" we'd referred to as "hot" was revealed to be 77-year-old comedian Joan Rivers.
"We scored several Go Daddy Super Bowl records," Go Daddy CEO and Founder Bob Parsons says. "Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we've ever done ... ever! And even better - calls, conversion and cash were off the charts! In fewer than 15 minutes after Go Daddy's first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year."
According to the company, a little "Internet magic" (not to mention a body double) was used to trick people into thinking they were going to see a "smoking hot" woman when the ad aired. What viewers got instead was a "smoking hot" body with Rivers' surgically mutated face and her "iconic" I smoke too many cigarettes voice attached to it.
As Arizona Governor Jan Brewer has proved time and time again, there is nothing "smoking hot" about a withered old lady with a raspy voice.