(Nelson, touring in South America, couldn't be reached for comment. His Connecticut-based manager didn't return several telephone calls, and his Nashville-based publicist couldn't confirm any of Troutt's story, but did say this: "Willie has lots of affiliations we don't know about. . . . I know that Willie is aware that hemp has other uses. He's aware of hemp clothing.")
Troutt says Nelson eventually will see a percentage of profits from his collection's sales, but profits are not the company's main objective. "We're not talking about who's gonna get the prune Danish right now," Troutt says. "We're talking about informing people." To that end, Troutt, with Nelson's blessing, is officially launching the company by sending 100 percent hemp ball caps and pro-hemp literature to dozens of influential lawmakers (including another famous Willie, president-elect Clinton) and even several Supreme Court justices. The ultimate goal of such a mailing, Troutt says, is the relegalization of hemp--for all its glorious uses. "We're not sending the ball caps to a bunch of old farts who are going to throw them into the garbage," says Troutt. "The hippies can sit around and talk about this amongst themselves forever, but until we can get Republicans interested, it's not going nowhere." Meanwhile, the hemp clothes are being peddled at Willie Nelson concerts (the hats go for $20; the shirts for $60) and via mail order. Though a few hip boutiques around the country carry the stuff (none locally), the mainstream retail apparel industry hasn't shown much interest, Troutt says. The imported fabric's high cost and limited reserves apparently leave too little profit margin.
Which, Troutt says, is no big deal: "We'll just do the Willie Nelson Amway.