Reporters for the New York Times rode a subway this week to ask riders about Scottsdale.
In the Scottsdale Convention and Visitors Bureau's latest attempt to get New Yorkers to visit Scottsdale, it's decorated subway cars, themed with potential tourist draws, like golf. The best part of this being, of course, the people who ride the subway.
Spending nearly a quarter-million bucks to appeal to what the Times calls the "grouches and hucksters of the New York City subway" might not sound like the greatest investment. Heck, they even did the math -- the visitor's bureau needs an extra 200 New Yorkers to visit Scottsdale to make this pay off.
So, how is it working on those New Yorkers?
"Pavla Bartoszova, 27, from Long Island, swore never to visit Arizona because 'Arizona is next to Oklahoma,' she said, wiping New Mexico from the map, 'and I hate Oklahoma.'"
"It's not going to make me go to Arizona," Regina Shaw, a train operator for the shuttle, said on Tuesday night. "Florida, maybe."
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Rob Fuller, from Fort Greene, Brooklyn, said that the interior designed to resemble a golf clubhouse, with its cushy-looking seats, "reminds me of my dad's car."
Are you taking a vacation to dad's car, sport?
A reporter with a video camera didn't get any better results.
The closest thing either reporter found was two guys standing next to each other, with a copy of the New Yorker -- ya know, the type to visit Scottsdale.