Phoenix's R&S Mattress company just wanted to show it was excited about the prospect of free-agent quarterback Peyton Manning coming to play for the Arizona Cardinals.
As you can see in the video above, Manning's marketing company didn't think it was cute.
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The company put the first billboard up a few weeks ago, and a couple more went up after that.
Then the mattress company got the cease-and-desist letter from the marketing company, IMG. Chuck Madler -- our local mattress representative above -- doesn't seem to be too crushed about having to take his billboards going down, but he still wants Manning to "sleep here."
The Cardinals are in the "final four" teams with a chance to land Manning, according to ESPN's rumor mill, and the multi-city hysteria won't be over until he signs a contract.
But if we learned anything here today, it's that Manning's repped by the same firm as tennis great Bjorn Borg. Also, putting up a billboard begging a superstar athlete to come to your town may not be the greatest idea.