We've been checking the Web site of sweat lodge organizer James Arthur Ray just about every day, and it has proven to contain a never-ending fountain of insensitive comments.
That said, even we were a little surprised today when the organizer of the "Spiritual Warrior" sweat lodge retreat that left three people dead and dozens injured says he "struggled to respond the right way" in the days following the incident.
Does that imply that he thinks he responded the right way, but found it difficult? Or is it a roundabout way of saying he screwed up, without actually saying it?
It must be the latter because -- if high-tailing it to California the day after the incident without talking to police, carrying on with business as usual as far as his company goes, and offering a dead victim's family a 50 percent refund is "the right way" -- then what's the wrong way?
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
"In the days following the terrible accident, I struggled to respond in the right way," Ray wrote on his Web site. "This is the most emotionally wrenching situation I've ever faced, and it's now clear I must dedicate all of my physical and emotional energies to helping bring some sort of closure to this matter. That means helping the authorities and the families get to the bottom of what happened."
Hopefully that means he plans to offer a little more than a measly $5,000 check this time to dead victims' families.
Ray says he plans to postpone the remainder of the events he has planned for 2009 until the "essential work that must be done on the Sedona tragedy has been completed."
Talking to police investigating the case might be a good place to start.