Univision Emerges in Valley as No. 1 Network After February Viewer Numbers Are Crunched
Univision came out on top in the Valley, and according to numbers crunched after February sweep, the Spanish-language station emerged the most watched among 18- to 49-year-olds during all time slots -- even when compared to its English-language competitors.
Nationwide, it ranked fourth -- for the first time beating out NBC.
Is it better programing? Those titillating novelas? Or simply a reflection of a growing Latino population?
Network officials say it's all about their efforts to deliver "culturally relevant" content viewers can't get anywhere else.
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"Univision presents the news, information, sports and entertainment that matter most to Latinos in Phoenix," a spokesperson tells New Times. "That is why we continue to beat the ABC, NBC, CBS and Fox stations in the market."
Univision noted the following highlights in a press release reporting their top-ranking ratings based on Nielsen stats.
"Noticias 33" (News 33) ranked as the No. 1 Monday through Friday 10 p.m. newscast. In fact, 30 percent more 18- to 49-year-olds, and 12 percent more 25- to 54-year-olds are watching Univision's newscast than its closest competitor KPNX-NBC.
During the weekday, KTVW 33 (Univision) had more viewers during primetime than the major English-language network affiliates: KNXV-ABC, KPHO-CBS, KPNX-NBC and KSAZ-FOX. And FOX, the Spanish-lanugage network's closest competitor, trailed Univision by 40 percent among 18- to 34-year-olds.
And, yeah, they did produce a video to blow
themselves their own horn.
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