I think the year was 1998 when my friend Indigo emerged from my bathroom smiling. She was impressed that I had Aveda shampoo in my shower. I guess it stuck in my mind because it was the moment I realized that women notice the little things. She went on to explain that she was impressed that I was a "shopper" — I was a man who actually had products. I guess this should have been the moment I also realized... More >>>