Starting an indie label these days is ludicrously simple. All you need is a modest stash of cash (CDs are dirt cheap to manufacture), a smidgen of promotional savvy (two hints: Do hook up with an established independent publicist who's into the music you're flogging; and don't send promo discs to commercial radio, as the stations' music directors will only sell 'em down at the used-CD store) and an undetermined amount of good taste re: what you produce and how you present your product (it's easy to spot consignment discs in the bins because they look like shit, something Phoenix and Tucson bands should learn). So why do so many indie labels fail to make much of an impact beyond a small circle of glue-huffing buds and their... More >>>