Mississippi had Tennessee Williams, and Manhattan has Fran Liebowitz, but Phoenix is home to David Pittman. The 50-ish "frustrated joke writer" has just received national acclaim as the grand-prize winner of Parkay margarine's Best Butter-Ups contest, which asked oleo fans across the country to submit witty slogans about non-butter spreads. Pittman is $10,000 richer thanks to this quippy catch phrase: "Parkay -- spreading good taste from toast to toast," which beat out more than 140,000 other entries. But being a grand-prize winner in a margarine contest hasn't swelled Pittman's head, so he agreed to meet with me to discuss his technique and his future... More >>>
The sunshine of his knife: David Pittman was a Parkay lover even before the company greased his creative wheels with 10 grand.