Your buddy pops an unknown cassette into your car's tape deck. Your latest crush burns you a mix CD. One of your co-workers e-mails you some MP3s. Your cool older brother hips you to his vinyl collection. Shootin' the shit in the mall, the quad, the break room: That's how we discover new sounds and new obsessions -- through interaction with friends and family, not through crass, impersonal marketing campaigns. And once a group has us hooked, we join fan clubs. As kids, we write letters to our favorite bands, rushing home every day hoping for a response. As adults, we approach musicians at the bar or at the merch table after a show, eager... More >>>