I wonder if Damon Brasch could do for veganism what American Apparel founder Dov Charney has done for generic clothing: make it sexy as all get-out. Brasch is the owner of Green, New American Vegetarian, a purveyor of vegan comfort food on Scottsdale Road in Tempe, not far from the South Indian place Udupi Cafe that I reviewed last week. Like American Apparel's Mill Avenue location, Green draws a young, eye-pleasing crowd. And the college-aged lasses who work Green's counter are most certainly a match for the slim urban sirens who populate... More >>>
Vegan pleasin': Green manager Michelle Redman with a plate of jerk tofu salad, and owner Damon Brasch, the Dov Charney of PHX veg-dom.