The Bra Whisperer to Open Scottsdale Store This Month

Apparently, 85 percent of women need some serious boob help. Before you go all Gloria Steinem and start screaming about how you don't need beach balls that still float when you're 90, we're just talking about the boulder holders here -- not the actual boulders. According to bra expert Susan Nethero, most women are uncomfortable wearing a bra...

By Wynter Holden

January 10, 2011

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Apparently, 85 percent of women need some serious boob help.

Before you go all Gloria Steinem and start screaming about how you don't need beach balls that still float when you're 90, we're just talking about the boulder holders here -- not the actual boulders. According to bra expert Susan Nethero, most women are uncomfortable wearing a bra because ... they're wearing the wrong bra size.

And we thought bras were just supposed to feel like torture devices.

Who is Nethero to tell us how to cover our boobs? For one thing, she's so good at fitting lingerie that her nickname is "The Bra Whisperer." Nethero was trained by the Queen of England's Royal Bra Fitter (one wonders how you score that gig?), later going on to open a chain of intimate apparel stores and appearing on TV shows including What Not to Wear, The Today Show and Oprah Winfrey.

The woman is literally a tit-cover savant, and her expertise is coming to Phoenix Metro.

A new branch of Susan "The Bra Whisperer" Nethero's luxury lingerie store {intimacy} will open at 10 a.m. on Monday, January 31 at Scottsdale Fashion Square.

Perks of shopping at Nethero's boutique include spa-like dressing rooms, 30-minute personal fittings and walls and walls of high-end bras in cup sizes from A to F.

Sounds like it's time to ditch that monoboob or the saggy bags and get the girls locked and loaded!

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