It did make the morning drive more riveting than the hackneyed "wacky" fare that he and his partner Greg Simms usually dream up (like polling listeners for "kissable news anchors," for instance), but frankly we're too cynical about radio in the year 2000 to think Smiley's weeping was anything but crocodilian in nature, especially since he snapped back into his "professional" voice so quickly you'd think Don Pardo just walked into the room.
Maybe a marketing group told him the only way to beat Dave Pratt and Howard Stern in the morning ratings was to get disaffected female listeners by becoming a sensitive weeping jock. Or maybe someone just shoved the latest Arbitron numbers under his nose and let the teardrops fall.