Jason Rose is not a shy fellow. And he doesn't shy away from controversy -- he shills for the likes of Joe Arpaio and Andrew Thomas. But we hear that even Mr. Rose was blushing when his latest personal PR campaign went, well, flaccid. Rose ran a half-page ad in the Arizona Capitol Times -- a small paper that covers the Arizona Legislature -- advertising his public relations, um, firm. The ad showed a nude black man flexing his biceps, wearing a sign over his crotch that read, "Size Does Matter" -- a reference to Rose's, er, long client list. At the bottom, in fine print, the ad read: "Not an actual picture of company president Jason Rose."

We can't imagine that ad won Rose a lot of African-American clients. But we can't wait for Rose's next PR campaign.

Phil Gordon is truly a pig in shit. This guy was dying to be the mayor of Phoenix for as long as we can remember, and now that he's got the title, we've gotta say -- he hasn't screwed up yet. Actually, he's done some good, steering downtown development away from sports and demonstrating a real vision for the city's future. We like the fact that he's working closely with ASU to bring a medical school downtown.

We don't like the fact that he continues to prop up the ill-conceived convention center, that he robbed our libraries of porn -- and what were you thinking, you schmuck, endorsing Andrew Thomas for county attorney?

We know the old saying, you gotta go along to get along -- so go along, now, fearless leader, and get us what we want, like a replacement for Patriots Park.

If you do your job right, Mayor Phil, everyone in town will someday love this city as much as you do.

Readers' Choice: John McCain

Technically, Deb Gullett represents north central Phoenix in the Arizona Legislature. But in her relatively brief time in office, she did a lot of good for the whole state, demonstrating again and again that she's not afraid to stand up to special interests and fight for what's right. This year, she made sure a law was passed that protects victims of car accidents from hospitals that want to double-dip in the victims' insurance settlements. Gullett is smart and she doesn't hedge. Even though she technically survived a challenge to her campaign petitions earlier this year, she decided to opt out of what promised to be an ugly race -- probably the smartest thing she could have done.

But we hope we haven't seen the last of her.

They're so vain, every anchorman probably thought this flick was about them. Certainly the Valley's morning news crews bought into the PR hoopla surrounding the summer's Will Ferrell comedy Anchorman, like so many slow-on-the-uptake short people thanking Randy Newman for the musical tribute. The Fox 10 Arizona Morning crew of Ron Hoon, Rick D'Amico and Ilona Carson, in particular, really got into the act the Friday of the movie's première, with the guys sporting stick-on Ron Burgundy mustaches and jackets, ribbing eye-candy Carson with classic '70s chauvinism.

But while D'Amico's vintage air-check reel from his on-air start in Michigan showed him with a hilarious poufy hair style closest to Ferrell's character, it's Hoon's naturally smarmy persona that makes him a ringer for the film's cartoonish Casanova. The age-indeterminate Hoon, an on-air staple in Phoenix for decades (who appeared to be hitting up Dick Clark for grooming secrets on a recent visit), has the kind of quasi-movie star appeal Burgundy exploits.

The happily married Hoon doesn't skirt-chase young admirers, but he's not above using his perfect teeth and Robert Redford hair to scoot past the plain Dan Davises on the celebrity junkets. A few East Valley residents still recall a media circus Christie Brinkley hosted for her ill-fated fashion line in the '80s, when Hoon shamelessly puppy-dog trailed Brinkley around the Superstition Springs Dillard's, finally wedging himself through the closing doors of an elevator just to get in a few more quality moments with the then-Mrs. Billy Joel.

Stay classy, Ron!

As the Barbershop movies made clear, often the best place for black folks to get in on some free-flowing gossip, boisterous political debate and, occasionally, a good haircut is the community barbershop. In the Phoenix area, however, it's hard enough to find a stylist who knows the difference between a bald fade and a finger wave, let alone one who can officiate over a no-holds-barred throwdown on the D.C. sniper and Rosa Parks' ass.

Fortunately, a real-life Calvin's can be found on the Valley's west side, at Another Level. Operating out of the same modest storefront since early 1997, Another Level boasts a staff of 13 barbers and hair stylists whose outrageous banter, says owner Brandon McFadden, could give Cedric and Eve a run for their money. "There's a lot of characters here," says McFadden. "Sometimes I feel like I'm the only normal one in the shop!" Sports and R&B luminaries ranging from Penny Hardaway to Glenn Jones have been known to drop in for a taper, but mostly it's the same friendly crowd of gossiping gals and ware-hawking guys, some of whom will hang out for three hours or more without even getting a cut. "There's a lot of sitting around," says McFadden. "People just like the atmosphere."

We hate to be so blunt, but we've gotta say it: Get those poor print reporters out of the TV studio and let them write their stories. Then we'll have more time to watch Lew Ruggiero. Lew is the smartest, hardest-working, best-prepared reporter on local television, and, let's face it, this is a bonus in his business, rather than a requirement.

Lew also knows how to stand in front of a camera and talk. And he looks great in a windbreaker.

John Hook is the best thing about TV news in the Valley, and he's the best thing about Fox, period. We like him because we can tell he's smart, that he understands the news he's reading. We like him because he avoids the goofiness of his colleagues on other local stations. And most of all, we like John Hook because we can watch him at 9 p.m. and still catch the 10 Spot on MTV.

Readers' Choice: Diana Sullivan

We feel like we have a personal relationship with Dennis Lambert, which is how we think you should feel about your morning radio host. Sure, we've let Howard Stern into the car on occasion, even flirted with the boys at KTAR, but when we want to know what's going on in the Valley -- and, as an added bonus, what's up all over the country and the world -- we tune in to KJZZ.

Readers' Choice for Best News Station: KPNX-TV Channel 12

Dr. Mike Newcomb isn't content with healing the sick. He's on a mission to heal the country, if he can, one radio show at a time. Newcomb's progressive, liberal radio show On Second Thought began last summer and has quickly expanded from its initial hourlong time slot in the morning to three hours during drive time. Newcomb's a physician in the mornings, making rounds at local nursing homes and then rushing to KFNX's downtown studios for three hours of political discourse with callers that has become more lively as his listenership has grown. His theme music has evolved as well, with songs like Tears for Fears' "Sowing the Seeds of Love" getting replaced by edgier tunes like Ozzy Osbourne's "Diary of a Madman."

We can't wait to hear what's next.

Readers' Choice: Howard Stern

It's an unusual year in the Valley when not one of its four so-called major sports franchises enjoys even modest success. But while neither the Suns, D-Backs, Coyotes, nor Cardinals (as usual) could muster more wins than losses in the past 12 months, the Arizona Rattlers made their case to reign supreme over the hearts and minds of Phoenix sports fans.

The Rattlers could have thrown in the towel back in April, when they were toiling away in the bottom of the Arena Football League standings at a dreadful 3-5 -- with one of the toughest schedules remaining of any AFL team. Instead, Hunkie Cooper (who broke 20,000 career all-purpose yards), Sherdrick Bonner and sackmaster Bryan Henderson led the Rattlers on a 10-game winning streak, achieving what was once impossible by claiming the division title and home-field advantage throughout the playoffs. And no, not even a third straight ArenaBowl loss could sour such a feat.

Readers' Choice: Arizona Diamondbacks