Established in 2013, Phoenix-based label Moone Records has quickly solidified itself as the premier representation of Phoenix's indie pop underground. Cassette, vinyl, CD, and digital releases by country-rock super group Little Bobby Jr. and the Horsey House Band & Friends (featuring members of ROAR and Cherie Cherie) and indie R&B-inspired outfit Pro Teens demonstrate the label's design aesthetic — clean, minimalist packaging — and speak to the genre-bending approach which seems to guide each entry in its catalog. The label wears its Phoenix pride on its sleeve, hosting shows around town and shining a light on little-seen corners of the art scene here, as well as committing to community-based activism (see the trenchant HB 2440 commentary offered on the label's Facebook page).