Jolt Cola, created in 1985, was the first soda to contain obscene amounts of sugar and caffeine, well before the first "energy drinks" started to hit store shelves. So it's not unrealistic to expect Jolt's new Endurance Shots to offer a high-octane rush superior to other energy shots, such as the "5-Hour Energy Shots" that started appearing at Walgreens about two and a half years ago.