Subject:

Marketing Campaigns

  • Film

    May 28, 1998

    Size and Whimpers

    Despite mega-marketing, large-scale Godzilla remake isn't up to snuff

  • Music

    July 17, 2008

    Cute Is What We Aim For

    Despite mega-marketing, large-scale Godzilla remake isn't up to snuff

  • Blogs

    March 17, 2009

    "The Shops at Noterra" Seeks Models for Advertising Campaign; No Pay, But You Keep Photos

    Hey, good-lookin' -- be a model for a fancy strip mall in the North Valley. The Shops at Noterra, which opened in 2006 near Interstate 17 and Happy Valley Road, will hold an open casting call from 10 a.m. to 1 p.m. on March 28 for models to be photographed for an upcoming ad campaign. The Shops ... More >>

  • Blogs

    September 11, 2009

    Brew Review: Oaked Arrogant Bastard Ale

    ​The Stone Brewing Co. is not the type of brewery to get involved in any marketing schemes; especially not with their Arrogant Bastard brand. As a matter of fact, they make several references to how pointless "multi-million dollar ad campaigns" are right on their bottles. It's a bit of a piss ... More >>

  • Blogs

    March 16, 2010

    Using Fatties in Marketing Campaigns Unlikely to Work, ASU Study Finds

    Kirstie Alley's Jenny Craig ad campaign. Looks like someone took a wrong turn after Cheers​A researcher at Arizona State University found that ads featuring plus-sized models are unlikely to work on their intended audiences: fatties.Sorry, Kirstie Alley, the Jenny Craig endorsement buffet ma ... More >>

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