10 Corporate Food Trucks Totally Bogarting the Mobile Kitchen Scene, Man
Red Robin food truck.
Corporations moving in on the scene-y food truck scene? Dude, no way.
It was bound to happen. Over the past few years, local upstarts have been responsible for starting and keeping the frenzy aflame, but now, many corporate chains have taken notice and have tapped into the trend with their own mobile kitchens, according to a recent report by AdWeek.
Man, it used to be all about the food in the trucks, you know? With that said, here are 10 corporate mobile kitchens totally bogarting it.
Red Robin Yummm Mobile
This Colorado-based casual restaurant chain (not the DC comic book character) with over 400 locations across the country is taking its "gourmet" hamburgers and sandwiches on the road with a name that sounds as if it was made for, or by, a 9-year-old kid. And with the cost of gas through the flippin' roof, you can forget about it idling away as you mack on Bottomless Steak Fries.
Putting a new spin on the dining car, this California-based chain of mediocre American diner-style food is rolling out of the food courts and onto the streets with its mobile kitchen. Let's hope the annoying singing and dancing staff don't come with the fries and ketchup smiley faces.
Apparently, having this fast-food "Mexican" restaurant on nearly every street corner in the U.S. isn't as good as bringing its Doritos Locos Tacos, Beefy 5-Layer Burritos, and Crunchwrap Supremes right next to the extended gut of American obesity. Extra bogarting points for having its own Twitter account.
Hey, remember Sizzler? Neither does anyone else. Maybe that's why this fast-casual steak and salad bar chain decided to do something about its waning reputation with a mobile road show. The menu of sliders and snacks isn't available in the restaurant (which may actually be a good thing) and there's no sneeze guard on the truck so pick your poison.
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