"It's funny how raw a child's reaction to something is. There's no filter. It's just really physical and that's what I love about it," said Matt Gilmour, creative director at marketing agency Saatchi & Saatchi.
See also: - Chow Bella's "First Tastes"
The company, along with production company Heckler, made a video called "The First Taste." It's a two-and-a-half minute reel of kids as they experience a range of foods for the first time. Oh, yeah, and it's in slow motion. If that sounds adorable, that's because it is. We dare you not to crack a smile.
The utterly charming video was created for TEDxSydney as a "palate cleanser" between speakers.
Gilmour told Australian website Good Food that he set out "to create something that would be memorable in its own right but also wouldn't mean people would have to think too much."
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Though the video appears simple as can be, the process of taping children at 500 frames per second took quite a bit of technical know-how. The cinematographer, Hugh Miller, said the most challenging problem was creating a space bright enough and that to do so, they had to inset 20,000 watts of light into the ceiling.
In order to get the kids to look directly into the camera (which is part of the reason the videos so darn endearing) the crew also had to place an autocue device in front of the lens. So while it looks as if they're looking into the camera, the children are actually looking at a reflection of their reactions.
You'd have to be a pretty heartless person to not enjoy the array of facial expressions the little tykes reveal as they taste everything from anchovies to olives, which apparently can be quite surprising once you get past the initial flavors.