Are you excited for the "grand re-opening" of Amy's Baking Company? We're thinking it could go one of three ways: anti-climactic, shit show, or surprisingly well.
While we're waiting anxiously for tomorrow's events, check out our most-read Amy's Baking Company stories from last week. If you're one of the lucky people who got in to eat at the restaurant tomorrow, let us know about your experience by emailing us, posting in the comments section, or tagging us on Twitter @phoenixnewtimes.
See Also: Amy's Baking Company - A History of Kitchen Nightmares
5.) Meet Amy's Baking Company's New PR Guy: Big-Haired, Big-Mouthed Jason Rose
Published on May 15, 2013.
It was inevitable that Jason Rose represent Amy's Baking Company.
Who else but the guy who thought to nudge semi-senile, publicity-obsessed Maricopa County Sheriff Joe Arpaio into shilling for a restaurant called Pink Taco? The flack who bent campaign sign laws to get his sushi-slinging client publicity? The man who got himself fired by the Special Olympics for making a special ed joke on Twitter?
To put it mildly, Rose specializes in damage control.
--Amy Silverman
4.) Top 10 "Reviews" of Amy's Baking Company on Yelp
Published on May 15, 2013.
What began as a Yelp smackdown three years ago, has blown up into a national firestorm after the Scottsdale-based restaurant appeared on the season finale of Gordon Ramsay's Kitchen Nightmares.
Well, after the show aired, the Internet imploded on the restaurant's Yelp and Facebook pages, and Reddit (of course) jumped in the mix, too.
To take it back to where it all began, here are the top 10 comments on ABC's Yelp page.
--Eric Tsetsi
Published on December 10, 2012.
Yelpers went nuts over the weekend -- and guess who was the topic? Amy Bouzaglo of Amy's Baking Company in Scottsdale, who apparently cooked up a storm on Saturday.
In fact, I reached out to one diner who was at Saturday night's taping of Kitchen Nightmares at Amy's. He got a very real dose of reality television -- more than he bargained for, actually.
--Laura Hahnefeld
Published on December 3, 2012.
"Ugly," "loser," and "moron" may not be the first words that come to mind as a way for a restaurant owner to speak to an unhappy customer, but Amy Bouzaglo chose to use them anyway.
In 2010, the owner of Amy's Baking Company in Scottsdale reacted to a negative, one-star review on Yelp posted by web developer and foodnik Joel LaTondress with an angry tirade that, in addition to the name calling, accused LaTondress of working for the competition.
--Laura Hahnefeld
1.) Ouch! Today's Hard Lesson on Yelp
The original story that put Amy's Baking Company on the map was published on Chow Bella back on August 10, 2010. Here's an excerpt:
What a shit show.
I couldn't count how many times I've spoken to restaurateurs frustrated with negative Yelp reviews. Thanks to internet democracy, the website gives anyone a chance to write their opinions -- whether they're thoughtful and warranted, or written sheerly out of spite/competition/sadism. I've always insisted that business owners should put their emotions aside, take the high road, give a classy response, and give some humble consideration to any opportunities for improvement -- lest the whole thing embarrassingly spin out of control.
--Michele Laudig
