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"It was established for my buddy Brian -- very shy guy," Ramsay says. "He was working there, really shy, never talked to girls, and every six months I had to make him something new that was sweet. He was the one guy in the crowd who just couldn't drink beer, couldn't drink liquor. But he wanted to hang out. The night I made him this drink, he met like three or four girls. He got like three numbers that night, and dude hadn't met any girls the whole time I'd known him. He was a pimp that night, so we called it Pimp Juice."