Burger Theory: Build-Your-Own Burger Spot to Open Tomorrow in Central Phoenix

We already declared that 2016 is the year of the burger chain here in metro Phoenix, and it appears we've been proven right yet again. National build-your-own burger chain Burger Theory will open a new location tomorrow, Saturday, March 12. This is the chain's first location in Arizona, and the 3,600 square-foot restaurant will be located at 4401 East McDowell Road, on the southeast corner of 44th Street and McDowell Road.  

Burger Theory's menu includes specialty burgers such as the Lone Star featuring cheddar cheese, thick-cut bacon, a Parmesan-panko onion ring, and BBQ sauce, but also serves customizable options and local craft beer. Diners can pick a protein (choose from beef, turkey, chicken, or a veggie patty); choose one, two, or three patties; top it with cheese, veggies, or sauces; add toppings; and pick a side. According to the company, you can create more than 4,300 burger combinations. 

Burger Theory will open at 6 a.m. every day, serving breakfast until 11 a.m. “Hoppy Hour” will be served seven days a week from 4 to 7 p.m., offering discounted beers and appetizer specials. 

Although burgers are the mainstay here, the company also serves a breakfast menu that's dominated by egg dishes including omelets and huevos rancheros in addition to starters, salads, wings, entrees including fish tacos and ribeye, and a dessert menu. 

The Phoenix location's casual design includes Mason jar pendant lights, distressed wooden tables, and custom art hanging on the walls. The restaurant features 17 televisions broadcasting sporting events and a covered outdoor patio. 

The restaurant concept was developed by folks at Holiday Inn and the InterContinental Hotel Group, so it should come as no surprise that the Phoenix location is across the street from the Holiday Inn & Suites Phoenix Airport North. For more information, visit the Burger Theory website.