Is it jumping the gun to wish it were April Fool's Day, instead of Valentine's Day?
The company struggles weren't caused by the recession, reports the Arizona Republic, but by issues with its Michigan-based lender.
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"Our bank over five years has been experiencing unfortunate and significant challenges which, in turn, have become our challenges. We have looked diligently for solutions but the reality is that there is no choice but to cease operating and close our doors," said Simply Bread president Harold Back.