I'll be the first person to admit, I've never heard of VitaTops.
But a friend just sent me an excited message telling me, "Trust me, this is fucking breaking news! Usually you have to mail order these."
Well alright, then. Turns out, these things are edible muffin tops. (I say edible, I suppose, beause I have an entirely different idea of what a muffin top is.)
They're back in Costco stores, and to commemorate the grand occasion, the brand is giving away an executive Costco membership and three-month supply of these 100-calorie snacks. To enter the sweepstakes, you have to get on Twitter and send a tweet to Costco with a picture of yourself and some VitaTops next to a Costco store.