Mealmatch: Local Organization Helping Fight World Hunger with Social Media App
Mealmatch can make your next beer at Spokes on Southern count for more than just calories.
Photo courtesy of Mealmatch
Though no one can know the exact number of people who go hungry every day, one statistic estimates that 925 million people were hungry throughout the world in 2010, according to the the U.N. Food and Agriculture Organization.
Local entrepreneurs Dustin Tessendorf and Joseph Tuson wanted to do something to help and came up with the idea of Mealmatch, a social media-based organization that helps world hunger by donating a meal to someone in need every time a diner uses their app at a local restaurant.
The Mealmatch crew at the Great American BBQ Festival, where they matched hundred of meals in one day.
The concept is user-friendly: Users download the app on their phones, and when they eat or drink and check in at a local restaurant that's signed up for the program, that restaurant will donate 30 cents (the average cost of a meal in Africa) to someone in need. Since the organization launched more than 40 different local restaurants have signed up.
If you're curious exactly how that money gets to where it's supposed to go, the company is more than happy to share. In fact, after you check in, the app will tell you exactly to which charity the money will be donated. On the Mealmatch website, Tussendorf says it's also easy to find more information about all of feeding projects with which they partner.
Currently, Mealmatch donates money to more than a dozen projects in Africa as well as two charities in Chandler.
For restaurants and their owners, the organization offers a few benefits. Aside from getting good karma for raising money for charity, Mealmatch's app posts information to users' social media pages, which Tussendorf says is an "organic" form of advertising.
"There's just so much junk out there that people ignore on Facebook," he says. "But when you see charity, people actually care."
The app also includes a loyalty program based on "stamps" that can be shared with friends to create a social experience for diners. He says customers care more now than ever before about the companies to which they give their money. Organizations like Mealmatch can help businesses build good reputations with consumers.
"Business can no longer just get away with exploiting the world for money," he says.
To see the list of restaurants that use Mealmatch or to download the app, visit the Mealmatch website.