Sam Fox's "Life-Changing Food Experience" on Camelback Is a Juice Bar
Juby True at at 3912 East Camelback Road.
In February, when most of us were still reeling over a giant-ass meteor in Russia, the lights going out at Super Bowl XLVII, and the awfulness of Seth MacFarlane hosting the Oscars, restaurateur Sam Fox threw another bombshell into the mix: a "life-changing food experience."
The promise came in the form of a strip mall window sign at 3912 East Camelback Road that read, "we [Fox Restaurant Concepts] can't divulge the name of this new restaurant yet, but we want you to start preparing for a life-changing food experience."
Recently, a new sign has gone up, one that finally reveals Fox's metamorphic creation. And if your idea of a life-changing food experience is a juice bar, boy, have I got some good news for you.
The Camelback space will be a second location of Juby True, Fox's new juice bar concept created with executive chef Michael Stebner and alternative medicine man Dr. Andrew Weil of True Food Kitchen (Fox Restaurant Concepts' healthy restaurant chain specializing in fresh, local, and "anti-inflammatory" foods). The first Juby True, a walk-up stand on the north side of True Food Kitchen in the Scottsdale Quarter, has not yet opened but is scheduled to this fall.
Juby True will specialize in cold-pressed juices -- those made by pulverizing ingredients like kale, beets, and ginger. Juices can be pressed to order or selected from a stocked fridge. There's also a variety of coconut water-based refreshers, nutrient-rich smoothies, and one- and two-day juice cleanse packages.
Consider your food experience life-changed forever.
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