Since Instagram introduced video, we've been subjected to a lot of pretty horrible 15-second clips. Especially when said clips involve food. You see, food doesn't move, so there's really no reason to share a video of your dinner plate. And no one wants to watch you drinking your drink. If we did want to, we'd be there with you. So stop that. Now.
On the up side, all those bad videos made finding this gem all the more sweet. It renewed our faith in people's ability to make totally adorable food-related videos on Instagram. So thank you, Rachel Ryle. Thank you.
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Granted we don't expect everyone to be capable of creating such Instagram masterpieces. Ryle, as a marketing director and designer, has an obvious leg up on the average iPhone photo/videographer.
But that by no means is a good excuse for bad Instagram etiquette. Check out our tips for a few ideas on how to step up your food-stagram game or this bit from full-time food photographer, Sonya Yu.
All your followers will thank you.