Wonderbooze Makes Valley Debut at Phoenix Fashion Week
Imagine a world where you can drink cocktail after cocktail and never feel it in the morning. Jeff Freiberger said that's just what he was doing with a drinking buddy when he came up with the idea for Rhythm Liquor. After talking to doctors and scientists, Freiberger found the cure for the common hangover and now he's bringing it to Phoenix in style.
Rhythm Liquor and owner Jeff Freiberger
Freiberger had his table set up for the Phoenix Fashion Week kick-off event this morning at 9 a.m. Yes, 70 proof cocktails at 9 a.m. But so what? The distilled spirit is supposedly full of B vitamins to deter dehydration, the parched predecessor of a hangover. Besides, all the posh Scottsdale fashion elite cool kids were doing it, so, why not?
This is just what Freiberger wants: Buzz from the best. He markets Rhythm like perfume or Louis Vuitton purses, where a billboard simply won't do. Freiberger hopes to get Rhythm started in the rap world, much like Hypnotiq, by getting it in a song -- and celebrities are already jumping on board.
According to Freiberger, celebs like Jamie Foxx, Paris Hilton, Akon, Samantha Ronson, and Joey Fatone have all been a part of Rhythm events. Dennis Rodman even offered to be a spokesman for it, though Freiberger didn't really seem so interested. Instead, he's hoping to strike up a deal with rap mega-mogul Jay-Z.
If you are still not impressed with Rhythm Liquor's resume, allow us to continue to list off its other fine points. The liquor has guarana, taurine, and caffeine, making a one-ounce shot equivalent to one-third of a can of an energy drink. So, it looks like we don't need coffee anymore. It also contains 23 different citrus extracts to make it tasty, so Freiberger made each drink he mixed this morning 75% Rhythm and 25% orange and pineapple juice... Good morning.
What we found most odd about Rhythm, though, is its damiana content. If you're unfamiliar with the uses of damiana, don't feel embarrassed, because we scratched our heads a little too. Apparently, the herbal supplement has a variety of purposes, ranging from cures for coughs, depression, PMS, and even Lou Gehrig's disease. Rhythm makers included it for its strong aphrodisiac qualities though. We wonder if people really had an issue getting loose after drinking booze before this brand came along, but whatever.
Rhythm Liquor will soon be found at most fine liquor stores, but clubgoers can also catch it in the semi-obnoxious, yet completely appropriate Scottsdale bar scene at Pussycat Lounge, Dirty Pretty, Axis-Radius, and Myst. If you've ever seen people from these clubs on Dirty Scottsdale, you know they're going to love the damiana content.
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