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The Duce (pronounced like "deuce") promises to be "an entire old school Chicago city neighborhood under one roof," dedicated to servicing the downtown office and evening events crowds. It will house, among other amenities, a restaurant, full liquor bar, gym, coffee bar, old-fashioned soda fountain, fresh organic produce stand, and mid-century, retro clothing and collectibles the Rosensteins have gathered from around the country and Europe.
Get ready for The Duce, an innovative food and shopping experience set in a once crusty downtown warehouse in Phoenix's now defunct produce district. (Latest word is that it's set to open in April.)
Back in the day, the area was referred to by local cops as "the Deuce," because it was the old speakeasy part of town during the heyday of Prohibition.
Owners of The Duce Steve and Andi Rosenstein, native Chicagoans who migrated to the eternal sunshine of Scottsdale, wanted to mix the two associations -- fresh food, drink and produce with Jazz Age slang for nefarious grittiness -- and have even trademarked the name.