Aloft and W XYZ Grand Opening

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Aloft's target demographic. These girls seemed to be enjoying themselves, but would they hang...
photo by Jonathan McNamara
Aloft's target demographic. These girls seemed to be enjoying themselves, but would they hang out at Aloft if they weren't staying there? This is the question.

New Tempe Hotel Aloft and it's uber-chic bar W XYZ opened on March 27, 2009 to a crowd of trendy travelers.

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