Amazon's Anticipatory Shipping Will Send Before You Buy

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Better strap on that tinfoil helmet, cut up your credit cards, and erase your identity online, because Amazon.com is about to take online shopping to a whole new, drone-delivered level.

See also: Girls on a Map Builds Vacations Around Women's Looks

Over the weekend, the online retailer acquired a patent for "anticipatory shipping," a new style of online shopping that essentially will make impulse buying look like child's play.

Using the unnerving amount of data the company already has collected from its customers -- including search histories, account information, wish lists, and the average time a user spends hovering the cursor over a specific item (yes, the company even keeps track of that) -- Amazon plans to deliver items to regional hubs, where its potential customers already are living.

This premeditated method of sending products to areas where Amazon anticipates shoppers will want said products (before they've even bought them) will shorten estimated delivery times and is just one of Amazon's most recent strategies to compete with other businesses (alongside drones and Sunday deliveries).

In other words, anticipatory shipping will be to online shopping what October is to Christmas. So if it freaks you out that Big Brother has already picked out what you're going to get mom for Mother's Day, you might want to stick to paying cash from here on out.

Editor's note: This post has been modified from its original version.

Follow Jackalope Ranch on Facebook, Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.