Morning Buzz

Beardvertising Brings Ads to Beards

In case you haven't heard, the mustache look is out (thank God). In its wake, facial hair fanatics have turned to the more rugged (albeit less summer-practical) trend of Beard Nation.

With untamed face foliage garnishing the landscapes of indie rock concerts, bike shops, and coffee bars nationwide, media masterminds have discovered a new way to bring mobile advertising to hipsters' most frequented hotspots. It's called beardvertising.

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Finally, hipsters can get paid to wear shit in their beards. With patent pending clip-on beardboards, you can promote your man hairs and their sponsors, making a cool $5 bucks daily.

Except not really. Beardvertising.com is a joke site launched by Cornett Integrated Marketing Solutions. The advertising agency represents clients such as Applebees, Eagle One, and A&W Restaurants -- which just so happens to be the brand sponsored through beardvertising.

The A&W chain is refreshing its look to attract a younger customer base with social media campaigns that are both funny and clearly fake.

Sorry, beardos -- looks like you wore those Chips Ahoy cookies on your face for nothing.

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Katie Johnson
Contact: Katie Johnson