Big Brain Awards

Big Brain 2012 Finalist: Cyphers

You submitted nominations for awards given to the Valley's emerging creatives, and the results are in.

Leading up to the Big Brain Award awards announcement and celebration on April 7, Chow Bella and Jackalope Ranch will introduce the Big Brain 2012 Finalists.

Up today: Cyphers

Years before Danny "Scooby" Morales found himself installing 4,000 square feet of hardwood flooring, the local, self-described hip hop head would bring his family out to 9201 N. 29th Ave. on weekends to sit on the curb and dream.

The building has a long history in the hip hop community -- years ago, it used to be the spot for late-night parties and dance-crew battles. It was here, and through his involvement as a founding member of Furious Styles Crew dance collective, that Morales met Jorge "House" Magana.

The building's sign has changed regularly; it was a record shop, a Jiu Jitsu studio, and a vacant space with a "for lease" sign. A few months ago, during one of his family trips to the spot, Morales says he finally took a deep breath and made two phone calls -- one to the building's leasing agent and the other to Magana.

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Claire Lawton
Contact: Claire Lawton