Long before Jon Ashcroft moved to Phoenix, landed a gig at Fender, and then quit to do design work for a regional church, he started designing event fliers for his friends' bands in high school.
The 27-year-old designer grew up in Las Cruces, New Mexico. After high school, he enrolled at New Mexico State University. He thought he'd study business. A few classes in, he was miserable.
He liked his art history class, so he switched to the school's photography and design program, where he says he developed an eye for clean lines and good composition - two elements that are at the core of everything he designs now.