Whether you fancy yourself a wordsmith or want to create the blog you’ve been dreaming about, WordCamp Phoenix is the weekend for you.

The three-day WordPress conference highlights website features, details, design, and covers brand strategy through workshops and talks from more than 40 speakers. Sessions build on what was learned the previous day, so while the web-wary may not be coding by Sunday evening, at the very least attendees will learn how to develop a web presence and create tailored themes.

Speakers run the gamut from developers to creative directors to CEOs in the media field, working for companies across the country with names that, more often than not, resemble html. They hail from Atlanta to Seattle, and include locals like Ruth Carter, who volunteers with Ignite Phoenix and co-founded Improv AZ, and Nina Miller, a designer with Arizona State University and Torch Theatre.

Become a WordPress warrior Friday, January 17, through Sunday, January 19, at the Chandler Center for the Arts, 250 North Arizona Avenue. Tickets are $50 and include access to after parties. Visit www.2014.phoenix.wordcamp.org.