Keep New Times Free

Brandon Boetto: 2013 Big Brain Awards Finalist, Craft

You submitted nominations for awards given to the Valley's emerging creatives and the results are in. Introducing our Big Brain 2013 Finalists.

Leading up to the Big Brain Award awards announcement and celebration on April 27, Chow Bella and Jackalope Ranch will introduce the finalists.

Up today: Brandon Boetto

Brandon Boetto's work is heavy -- but not as heavy as you'd expect.

The industrial designer deals in concrete. It's not just any concrete, though. Boetto explains that the mixture he uses is high-performance, meaning it's extremely durable and ideal for use in furniture and home accessories. Sure, heavy items can be crafted, but small pieces, like coasters and bookends, are lighter than they look.

See also: - Announcing the 2013 Big Brain Finalists - Artopia/Big Brain Awards 2013: Call for Craft Vendors

Boetto was drawn to concrete as a creative medium about two years ago, when he found himself in an artistic rut. "I needed to get off my computer and get involved with something tangible that I could shape and sculpt to life with my own hands," he says.

He kept seeing concrete sinks featured on architectural design blogs. He took a class with local artisan concrete worker Brandon Gore of Gore Design Co. and Hard Goods, and he's been hooked ever since.

"The nuances of concrete are so intriguing to me because the beauty in a piece is most often actually the result of mistakes made by the artisan," Boetto says. "The shade, discolorations, voids, and stains all work to add character to a piece, making each creation highly unique. The beauty of concrete is found in its imperfections."

Boetto counts Gore as a mentor and good friend. "He taught me to not be afraid of screwing up. You can't allow your creativity to ever be held back by fear."

Boetto launched his company SlabHaus in his garage. But his neighbors weren't too keen on his noisy new hobby. A few months ago, he moved SlabHaus into a shared studio space in a Tempe industrial district. That's where he heads after his day job as marketing director at bluemedia, a digital printing company.

SlabHaus is a solo endeavor, and Boetto says he's still learning as he goes. That's resulted in a few flawed pieces -- including his first project. He set out to create an integrated bathroom sink/countertop for his home. He missed a few steps and ingredients along the way, but Boetto still has the sink.

"For me, it's a validation of why I love working in concrete so much. It's symbolic of discovering the perfection hidden within imperfection."

Since then, he's found success in crafting minimalist tables, sinks, furniture, and lighting fixtures with clean lines. Each of his pieces comes with a custom numbered coin embedded in the concrete.

His latest creation is a pair of Hulk hands that can be used as bookends or doorstops. They're modeled after children's toy gloves that Boetto spotted while birthday shopping with his nephew at Toys"R"Us. He says the multipurpose fists are, hands down, one of his favorite projects to date.

Recently, he completed a 100-pound lamp that took two incarnations to get right. The first one wouldn't release from its acrylic mold.

"I decided it would be best to cut my losses and throw it off the roof. Totally fun way to dispose of failed art, but that didn't really end up working out, either," Boetto says.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

"When it hit the ground, it didn't even break. It just made a huge dent in the street."

Forget Hulk. Boetto's the one who's going to be a smash.

Buy a $10 ticket to enjoy an evening of food, drink and entertainment April 27 at the Monarch Theater in downtown Phoenix. Meet the finalists and learn who won during our Big Brain celebration, Artopia.

Follow Jackalope Ranch on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.