Church of Jesus Christ of Latter-day Saints Launches "I'm a Mormon" Campaign in Phoenix

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

You might not have gathered from the first three minutes of Paris' YouTube video detailing his history of homelessness and passion for ping pong that he's more than just what meets the eye. But no need to sit through the soft-lensed four minutes for him to spell it out for you -- he's a Mormon

The missionary's from Alabama, he's currently in England, and he's one of the Church of Jesus Christ of Latter-day Saints' newest faces in a national campaign, including television spots, billboards, ads on buses and Internet promotions, that'll go live in Phoenix today

The short spots, illustrations, and advertisements aim to "give a glimpse into the lives of Latter-day Saints from all over the world" and will redirect those interested to Mormon.org

The website has served as the Church's landing page and home to thousands of profiles of Mormons -- searchable by name, age, gender, heritage, country ethnicity, and previous religion -- who according to the campaign, are more than happy to answer questions you may have about the faith. (Note: suggested topics include, "Are Mormons Christian?" "What part does prayer play in your life?" "Why don't Mormons drink coffee, tea, or alcohol?" and "What do Mormons believe about the Bible?". No word on whether members will discuss undergarments, hidden pantries, or whether planet points will be awarded for correct answers). 

This campaign is a continuation of an effort started last year after the Church conducted international research related to how the Church and its members are perceived on a national level. The results came in, and the Church got a hold of a few video cameras. 

According to Mormon.org, the there are more than 190,000 people who practice Mormonism in 490 local congregations and one temple in Mesa. Two additional temples are under construction, one in Phoenix and one in Gilbert. 

The "I'm a Mormon" campaign (which you can check out in full here) is slated to continue through February 2012. 

Follow Jackalope Ranch on Facebook and Twitter.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.