Jasmine Jarrett's Vintage Ventures

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Jasmine Jarrett's been collecting and selling vintage wears since 2006, but her love for fashion wasn't always something that showed.

"When I was going through school, I was very much into sports and being low-maintenance," she says. "But I always had an opinion about fashion and what I liked and what I didn't."

Today, Jarrett owns Butter Toast Boutique, which grew out of collaboration with Traci Nelson, who used to model for her. They settled into a spot in the Roosevelt Row Arts District as their operation gained attention and a customer base.   

"We focus on buying clothes that are wearable," says Jarrett. "We want people to buy the clothing and wear it. Not just have it sit in their closet."

Along with co-owner Nelson, Jarrett also runs Toast, a fun store-based blog in which they share photos of their latest finds and funny viral videos.

Earrings are my favorite jewelry at the moment. But I'm always wearing necklaces with pretty much every outfit.

What item of clothing do you most covet at the moment?
I want to find a really great pair of lace-up boots for this winter. Something with a wedge or a heel. They're really comfortable for the most part, more than heels, and they can go with anything right now.

Where would you love to have a shopping spree?
I really like a bargain, so it would have to be H&M or Topshop, something like that. I have a low price point so it's more for my money.

What are some of your style icons?
I have many. Chloe Sevigny is one of my favorites. She's been thrifting and wearing vintage since the '90s.

Give us a childhood memory of you and clothing:
When my parents asked me what I would do with a million dollars, I said I would shop till I dropped. I was six years old.

Name five things every woman should have in their closet:
1. A good pair of jeans
2. A well-fitted blazer 
3. A pair of boots
4. A good pair of sunglasses
5. A cocktail dress

What is your one piece of fashion advice for Phoenix:
Take off the flip-flops. Get rid of the flip-flops, PLEASE.

Follow Jackalope Ranch on Facebook and Twitter.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.