Jenna Losé likes to dress up. On some days, that means wearing a lot of pink and metallics, and other days it means pairing leather or snakeskin with a pair of cute combat boots. Either way, there's always some unexpected touch that keeps her look interesting.
"I like making my outfits but I never want them to look contrived," the 22-year-old San Francisco native says.
Losé moved to Arizona to attend Arizona State University, where she graduated with a degree in marketing. Her interest in fashion, commerce, and brand marketing is beautifully reflected in both her closet and her past studies. For her senior thesis, Losé performed an in-depth inquiry about the ways in which the digital world affects the fashion industry.
She now works in Scottsdale as a Venture Associate at Tallwave, where she helps create competitions for and partners with start-ups to help commercialize new businesses. When she's not working, Losé digs up daily inspiration from the many blogs and fashion magazines she frequents. Her favorite ones include Atlantic Pacific, Kendi Everyday, and Native Fox. She's a huge Refinery29 fan, and has stacks and stacks of InStyle and Marie Claire magazines delicately placed around her room.
There's no doubt that all this reading keeps her up to date on the latest brands and noteworthy fashion companies, but it's also helped her learn a lot about herself. "I've learned a lot from reading and seeing images on Pintrest and Tumblr. Being exposed to these things taught me about what I like and what I think looks good."
As she gets older, Losé says she doesn't care at all about making mistakes or "looking dumb" for trying something new. Her continued willingness to put unexpected things together gives her a true fashionista's edge.
All the inspiration from so many different places might spin any lesser clothes-lover's head around. Losé, however, keeps it cool. She maintains her self-described "deliberate" look confidently and with the optimistic attitude of someone who really knows her stuff. The only thing left to do now? Start her own blog. We'll start thinking of names.
What are you wearing right now? A hat from Sole Society, a Target dress, boots from Urban Outfitters, a Zara necklace, and a blazer
What's the last item of clothing you bought? I just got two black shirts from Nordstrom: a Vince Camuto leather tee shirt and a Halogen beaded button-down.
Where do you usually shop? I do a lot of my shopping through Pintrest. I also shop at Nordstrom, Anthropologie, and sometimes thrift stores.
Name five items every woman should have in their closet. 1) A quality, flattering white tee shirt or tank top 2) Button-down shirts in a color that you think is flattering 3) Some kind of blazer 4) A really good pair of dark wash jeans is crucial. 5) Some basic black or nude heels with minimal platforms that you can wear in a professional setting or use to dress up a casual outfit
What's one fashion trend you can't stand? I know they've been around for a while, but I just don't like platform heels. You know the Steve Madden heels with one-and-a-half inch platforms or the Jeffrey Campbell shoes with the huge platform heels? I prefer a smaller, more classic heel.
Give us a childhood memory of you and clothes. I have a really cute photo of myself as a kid in my dad's cowboy boots, a little dress, and a backpack on my head. It was a Barney backpack that I unzipped and just put on top of my head. I'm not sure of the reason. I really like hats now, so I think that's where it started. I also wore a lot of tutus.
What is your one piece of fashion advice for Phoenix? Care about what you're wearing and experiment with things. Don't worry too much about if something "works" or if that's how you're "supposed" to wear it. You'll never expand your style if you don't try new things.
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