"A lot of people didn't, quote-unquote, get it," Marino says of the medium—and, he knows, they still don't. "Most people are just looking at what they think is animation, but it really is a different message. It is entertainment, of course, but it's not. The production technique in which it's developed is innovative, and we knew that we were all having a hard time by ourselves, trying to get people to notice what we're doing. Part of the reason why we were having this problem is because there's no unified voice. And while we've had some success, we realize there would be a stronger voice if we were all kind of saying it together. The successes therefore could double or triple because we were looking at it from more of a medium standpoint than just one lone gun saying, Hey, look at the stuff I'm doing.'"
