Good news for all you football haters and feline fans. The Hallmark Channel revealed more details about its first-ever 2014 Kitten Bowl -- and it's television genius.
In an effort to woo viewers who couldn't care less about football, and to combat the already established Puppy Bowl presented by Animal Planet, the Hallmark Channel will air the inaugural Kitten Bowl during -- you guessed it -- Super Bowl XLVIII.
The furry championship will feature roughly 60 to 70 kittens participating in a feline agility contest using tools like laser pointers and string to navigate the baby animals to the finish line.
To make it even more official, Hallmark has hired Howard Stern's wife, Beth Stern, as the host and New York Yankees radio announcer Josh Sterling to provide up-to-the-moment commentary.
The Kitten Bowl will air from noon until 9 p.m. EST Sunday, February 2, giving all you Super Bowl hecklers plenty of time to plan your rival Kitten Bowl party.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.