Matthew Moore's Digital Farm Collective

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

When Matthew Moore found out that his family's fourth-generation farm in Surprise would be "transformed into suburbia" within the next five years, he picked up a camera.



The local artist and farmer has since been on a mission to document the importance of the land and to explore the environmental and economic sustainability issues involved through video, installation, and earthworks.



The latest result is Digital Farm Collective, which was featured on our sister food blog, Chow Bella. The online collective (if funded) will serve as a platform for farming and consumer education, an informational guide to the farm-to-table process, and a networking tool for growers.



His hope is to better the global food system through an international "living library" where growers can share agricultural data, philosophies, and their own farming history.

"We can achieve this through our collaborative efforts to build educational models, promote best practices in agriculture, and retain and share cultural knowledge and histories from farmers around the world," he writes.

Moore is currently raising funds through United States Artists, and as of this morning, he has just two more days to reach his $13,000 goal (he's currently raised more than $9,000).

Read more about the Digital Farm Collective on Chow Bella and donate through the United States Artists website.





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Claire Lawton
Contact: Claire Lawton