Local geek guru Jeff Moriarty can sum up what Phoenix Comicon is all about in one single word: Passion.
"It's a chance for geeks to really let loose about things they're passionate about," he says. "Most of the time, if they geek out hard about Star Wars, Serenity, cosplay, or the DC Universe, ordinary people won't know what the hell they're talking about. Being passionate about something geeky is what Comicon is all about."
Moriarty hopes to tap into said passions with the annual Phoenix Ultimate Geek Smackdown, which kicks off this evening during Phoenix Comicon's opening night.