Pave Biennial Symposium Discusses Creative Placemaking in Phoenix

To explore the future of the arts and invest in student innovation, Arizona State University created the Pave Program in Arts Entrepreneurship, under the umbrella of the Herberger Theater for Design and the Arts.

Every two years, the program takes a break from its regular business -- hosting arts entrepreneurship classes, supporting student initiated arts-based ventures, and creating public programming -- to put on a biennial symposium. They're planning two-days of workshops, lectures, and a showcase that will culminate at the "Feast on the Street," hosted by the Roosevelt Row Arts District as part of the Desert One Initiative.

This year's theme, you ask? Entrepreneurship, the arts, and creative placemaking.

See also: - Feast on the Street: Clare Patey and Matthew Moore Bring a Celebration of Local Food to Roosevelt Row in Phoenix on April 13 - ASU to Lead Bicentennial Celebrations of Mary Shelley's 'Frankenstein'

Linda Essig heads up the arts entrepreneurship program, which has helped develop 31 arts-based ventures in the Phoenix area since it began in 2005. She was also founding director of the School of Theatre and Film in the Herberger Institute for Design and the Arts.

She calls the symposium a "concentrated event" that helps build community vibrancy and support the emerging arts-based leaders of the Phoenix community.

"This is not an academic convention," she said. "We have a much more creative approach."

This year's event, she said, will be especially pertinent to those in the urban design, public arts and students of all disciplines. The topic of creative placemaking has been a hot topic in many of those industries as well as with many policy makers and artists.

The culminating event of the symposium will be the Roosevelt Row Community Development Corporation's Feast on the Street event. The arts district received a $150,000 grant for revitalization from ArtPlace, a collaboration of 11 national and regional foundations, six banks and eight federal agencies, including the National Endowment for the Arts. The Feast on the Street event is just one of three projects funded with that money.

Registration is required for the event and costs $75 or $10 for Arizona State University students. That covers all events on Friday, April 12 and Saturday, April 13, including coffee and lunch on Saturday. All events will be held at the Lyceum Theatre on ASU's Tempe campus.

To see the complete schedule or to register visit the Pave website.

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Lauren Saria
Contact: Lauren Saria