peSeta: Meet, Bike, Sew

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

The story of the peSeta bicycle cap is simple: a bike met a sewing machine.

Laura Martinez del Pozo
and Jaime Sevilla Moreno, both textile makers in Madrid, recently released a short film that documents just how their cap (currently a collaboration between their textile company, peSeta, and NYC's New Museum) came to be. 

The two were given a bike and an old machine from friends. After seeing how good the two objects looked together, they had a friend permanently attach the two to create a pedal-powered sewing experience. 

See the short film after the jump and pick up a cap, now available exclu­sively in the New Museum's gift shop.

Follow Jackalope Ranch on Facebook and Twitter.

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Claire Lawton
Contact: Claire Lawton