peSeta: Meet, Bike, Sew

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

The story of the peSeta bicycle cap is simple: a bike met a sewing machine.



Laura Martinez del Pozo
and Jaime Sevilla Moreno, both textile makers in Madrid, recently released a short film that documents just how their cap (currently a collaboration between their textile company, peSeta, and NYC's New Museum) came to be. 


The two were given a bike and an old machine from friends. After seeing how good the two objects looked together, they had a friend permanently attach the two to create a pedal-powered sewing experience. 

See the short film after the jump and pick up a cap, now available exclu­sively in the New Museum's gift shop.




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Claire Lawton
Contact: Claire Lawton