Online now, and opening in the Norton Family Photography Gallery Saturday, October 4, PhotoBid allows a variety of spaces of engagement for viewers and potential buyers, all culminating in the Friday, October 17, live silent auction and reception.
"I get to see this variety and the richness of what's happening in contemporary photography in the field," Senf says of her experience with photography.
"But my audience doesn't have the benefit of that kind. . . of submersion in the field that I have. So this auction really allows me to bring some of those exciting trends...right here home to Phoenix and share them with our audience. And that's incredibly exciting to me."
Thanks to photography's permanent presence in the Norton Family Photography gallery since the museum's 2006 expansion, InFocus also has enjoyed an enlarged role in programming and expanding the public reach of the museum and its photographic exploits. Through fundraisers like PhotoBid, free and low-cost lectures, films, workshops, gallery and studio visits, and similar events are able to be presented.
Senf views InFocus' impact as a profound one, "Without sounding too self-congratulatory, I think we're increasing the number of people in Phoenix who are collecting photography. And that's a really powerful thing."
With the annual PhotoBid overview, and regular engagement with photographers throughout the year, InFocus ensures patrons have the opportunity to create a consistent, thoughtful dialogue with the practice of photography in the state and around the country.